EMCS Web Design

How long was television around before people started taking advantage of its advertising capabilities? I'm not sure what the answer is, but I'm sure it didn't take long. There were advertisements in radio programs long before television. Lets say just to be completely safe...it took 5-10 years after the television came out that most families had one and advertising during popular programs being extremely effective.

Now lets move the discussion to the internet. Yes, the internet's advertising capabilities are being taken advantage of, but you would be surprised the number of small businesses that don't have websites. Whether they think they cost millions of dollars, or they don't realize how powerful a tool the internet is, they shrug it off and say I don't want any more business. Say, a company spends $10,000/year on advertising. For 10% of that, they could have a great website that will stay up to date for well over a year and for another 10% of that, the same business could be optimized for search engines and be ranked first on strategic key search phrases. Considering 3/4 of Americans search for businesses online rather than the yellow pages, that could yield 5,000% more returns than say a billboard on a local road or a tiny ad in a periodical. A website can express everything about your business, rather than what can fit in a 2" x 4" square.

Expanding your marketing even further, lets say you place a banner ad on an extremely high traffic site aimed toward your target audience. Now there are hundreds of thousands of people a day seeing ads for your business and all they have to do is click on it to know everything about your business and can email you right then and there. There's another happy customer and the internet did most of the work.

Does this sound too good to be true? If you think so, let EMCS help you out. We've done it before and know how to do it right. If you are serious about growing your business, a website is the best starting point. Contact us for more information.